On advertising promotion and price war in aluminum

2022-07-22
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[Yihe doors and windows] when the brand of aluminum alloy doors and windows is still advertising on the Internet, the enthusiasm and initiative of marketers will be relatively weakened. Some people will think that the Internet doesn't understand anyway, but as long as there are advertisements to carry,

[Yihe doors and windows] when the brand of aluminum alloy doors and windows is still advertising on the Internet, the enthusiasm and initiative of marketers will be relatively weakened, Some people will think that we don't understand the Internet anyway, but as long as there are advertisements to carry, we don't have to worry about the effect

similarly, aluminum door and window enterprises' sensitivity and sense of responsibility to changes in the Internet market will also decline. They will also use their previous experience to inertia that Internet marketing is no different from traditional marketing advertising, which is a tool to improve performance. While ignoring the communication with online consumers, real demand satisfaction and other issues; In fact, a large part of the successful brands on the Internet do not advertise, and they still become the surveyors and troublemakers of the industry

many brands are used to moving the price war commonly used offline to online, thinking that price war can win everything. So he desperately reduced the price, fought with his competitors with the courage of killing thousands of enemies and losing 800 of his own. He hoped to overwhelm his competitors with scale and capital advantages, nicknamed it "reshuffle", and boasted that he was a consumer and exposed the dark curtain of industry costs. In fact, the initiators of these price wars often put a huge burden on themselves. Of course, there are strong foreign capital to help "burn money"

for example, the instant noodle industry launched a price war a few years ago. As a result, the scale increased, but the profit has been declining, which has greatly damaged the vitality of the industry. Price wars often bring low profits, low reputation and low efficiency to normal brand operations. No normal aluminum door and window brand is successful without profit support

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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