How can enterprises absorb the negative factors brought by the rising price of sanitary ware
people have always been concerned about the price of building materials and home furnishings. Now that the new year is approaching, there will be a new round of promotional price rises. Is it true or false that the home furnishing industry is brewing a collective price rise? How big is the increase of various products? Is it because enterprises have to do it under cost pressure or take the opportunity to follow suit? Do consumers buy the price rise of household products? How can enterprises absorb the negative factors brought by rising prices
our bathroom and sanitary ware and other household appliances are about to rise in price. Please buy them quickly while there are promotional activities now! "The salesperson of a home store enthusiastically persuaded. Recently, there have been endless reports about the comprehensive price rise of home products such as furniture, building materials and home decoration. Both consumers preparing for decoration and the salesperson of the home store have talked about the price rise of home products.
is the price of home products really going to rise? How much is it going to rise? When does it start to rise? Recently, when I visited with questions, I found that blockboard The prices of building materials products such as ceramic tiles, sanitary ware and cabinets have increased significantly, and the price rise of solid wood furniture and cabinets related to wood is a foregone conclusion. In addition, affected by the price rise of upstream building materials products, the price of the home decoration industry has increased significantly
since the beginning of 2011, the whole has been the most controversial topic. As the new year approaches, a new round of promotion and price rise will occur. Is it true or false that the household industry is brewing a collective price rise? How big is the increase of various products? Is it because enterprises have to do it under cost pressure or take the opportunity to follow suit? Do consumers buy the price rise of household products? How can enterprises absorb the negative factors brought by rising prices
analysis:
does the price rise of building materials seem groundless
is the price of household products really going to rise? About how much? When does it start to rise? Recently, when I visited with questions, I found that the prices of blockboard, ceramic tile, bathroom, cabinet and other building materials products have increased significantly, and the price rise of wood related solid wood furniture, cabinet and other products is a foregone conclusion. In addition, affected by the price rise of upstream building materials products, the price of the home decoration industry has increased significantly
when it comes to decoration, you can't leave home hardware alone. However, as the price of hardware products rises one by one, the decoration industry is undoubtedly the industry most directly affected by the rise in the price of hardware. As long as the price of copper and iron containing building materials products is rising, a bundle of ordinary copper core wires is more than 100 yuan more expensive than before the year. Consumer ye said that the budget for hardware and wires such as locks, door cabinet handles and so on was about 4000 yuan before the new year, but after the new year, according to the actual purchase price in the hardware market, it would cost more than 5000 yuan to complete the decoration of a 100 square meter suite
reasons:
the market price of raw materials rises
affected by the continuous rise in raw material prices, labor costs and other factors, the price rise of small household appliances such as electric fans, gas stoves, induction cookers and so on seems to be imminent. A few days ago, a number of small household appliance dealers have revealed that they have received verbal price increases from many brand manufacturers, and the average increase of small household appliance products such as electric fans and range hoods is about 5%
it is understood that many well-known brands' products in the raw material market have completed price hikes, the main means of which are to reduce market incentives, increase the original price and then carry out price reduction and promotion. As the prices of raw materials, labor and freight rise, most hardware products rise. Yang, the landlady of Jincheng Third Street, told the author: "in previous years, prices rose slowly by 35 points, but this year they were tightened in real time. The situation is different. A big reason may be that the ex factory price of products in previous years was basically affected by the rise and fall of raw materials, but after the Spring Festival this year, labor wages rose too much, and the manufacturers began to implement a large price rise, which should also be out of helplessness." Yang said that the rise in raw materials was not entirely due to the rising market demand, but also due to the speculation of hot money. However, the general rise in labor wages is a national trend, so it is difficult for manufacturers not to raise the ex factory price under the reality of greatly increased cost pressure
according to the analysis of dealers, hardware city, as the largest hardware product distribution center in China, has an amazing throughput of hardware products every year. The raw materials of hardware products are mainly steel, iron, copper, aluminum, zinc and other non-ferrous metals. According to Jiuzheng building materials, since 2011, the prices of these metal raw materials have almost all risen. Coupled with the continuous rise in the price of domestic refined oil, the very unstable price of coal and the sharp rise in labor wages, hardware enterprises are facing great cost pressure, and price increases have become the most effective but also the most helpless choice for the hardware industry. It is expected that the price of hardware products will continue to rise in the next period of time, with an increase of about 10% to 20%. In the second half of the year, with the stability of raw materials, labor wages and other prices, the price of hardware products will remain in a relatively stable state
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the price rise of building materials is undoubtedly a certainty
it is convenient for their products to be sold and used in local end marketsthe price rise of building materials products is obvious. During the interview, the author found that the price rise of plates, as an important part of furniture, sanitary ware and other products, is a foregone conclusion. The board brand Lushui River has recently released price increase information. The price of Lushui River particleboard increased by an average of 5 yuan/square meter in May, that is, a piece of Lushui River particleboard will increase by about 15 yuan. Among them, the increase range of plates of different colors and different environmental protection indicators is different, and the overall increase is about 15%
conclusion:
the competition in the home building materials market is white hot, and major businesses will take measures to face the impact of the price increase army. Among them, the implementation of a series of measures such as preferential promotions and rewards, and participation in group purchase activities are predictable, which may trigger a new round of price war, and consumers will become the beneficiaries of the price war. Therefore, "price rise" is not necessarily a foregone conclusion. "In order to start the first stop after the new year, as early as before the Spring Festival, we have collected 1million yuan of goods from the manufacturer." Lao Gu confidently said that the current price rise has no obvious impact on the market
four measures to deal with the rise in the price of building materials
some insiders believe that due to the rise of national prices and the intensification of labor shortage, the overall expenditure of various industries has at least 30% room to rise. For the whole decoration industry, it may be a big reshuffle process - enterprises with good reputation, good reputation and abundant funds may survive this market change safely, but for those enterprises with rough workmanship and backward ideas, it may be a big blow. In the face of the rising prices of home building materials products, consumers' choices will become more rational and diversified. Experts advise consumers to consider carefully and choose businesses with good reputation and reasonable prices. At the same time, they should not blindly compare and pay too much attention to low prices
in order to cope with the price rise of household products, owners may wish to try the following tricks to save money
grasp the promotion period
the price war of promotional activities is usually the most powerful hand to pry consumers' wallets. The next 3 · 15 will start the battle for home building materials manufacturers. The owner should try to choose to buy during the promotion and profit transfer activities of the merchants
however, promotions and discounts do not represent concessions. Some businesses give a discount of 9.5% or 8.5%, which is the biggest discount. If they reduce it again, they will lose money; Some merchants deliberately inflated the price, and then offered a 10% or 20% discount for promotion, but the price did not decrease. In the face of various discounts and promotions, the industry should know well, not only the original price level of the product, but also whether there is water behind the discount
place orders in advance
according to insiders, because home decoration is a rigid demand, many consumers choose to place orders in advance to prevent price increases. Because many building materials are used in home decoration, book products as early as possible and ask the merchants to deliver the goods when they are specifically used. "Some owners here ordered products two years ago, and now they are decorating." Qingyuan Shiyou floor manager Xiaoxue said
purchasing building materials is a major task of decoration. Although purchasing in advance will save time, or taking advantage of the holiday promotions of merchants to order building materials may obtain relatively large discounts, the decoration designer reminds that many building materials and furniture must match the decoration process, or wait until the construction reaches a certain degree to determine the specific model, or communicate with the designer in advance, Otherwise, it will not match the whole decoration style in the later stage or need to change the model or return or exchange goods because it is not applicable, affecting the home decoration process
choose group purchase
regardless of any commodity, the retail price is always higher than the wholesale price
when buying household products, owners may wish to invite several owners who have decorated at the same time to buy together, and the discount will be relatively large. Miss Cheng, a staff member of a brand of flooring, said that generally, when several customers meet to buy products together, they can apply for the group purchase price. For example, the maximum discount for individual purchase is only 8.8%, but the group purchase can get 8.5%
light decoration and heavy decoration
the price of household products has increased. Some owners may choose products with lower prices when purchasing household products in order to control their budget. Professionals pointed out that although these products are low in price, they are not necessarily cheap and good in quality. Owners should consider product quality and after-sales service more when purchasing products
environmental home decoration is a top priority, which is related to the health of the whole family. Therefore, some interior designers suggest that if the owner decides the cost of performance home decoration in order to control the structure, he can consider "light decoration, heavy decoration". It is worth noting that light decoration does not mean that you can use some inferior and cheap materials to decorate, but scientifically and reasonably adjust the proportion of energy and financial resources in the early decoration and late decoration of home decoration expenditure
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